SHOPPER CHECKLIST

Customer’s Preferences

 Hot buttons – make sure the presenters get whatever they need; quality audio, experienced technician, getting a good price

 Inquired about Preferences , Hot Buttons, Must Haves

 Challenges – audio has been iffy in the past, as well as poor lighting (interferes with presenters sight on the stage)

 Must haves – visible technician dedicated to the meeting. Is it possible to have someone available for breakouts?? It is ok to ask questions to obtain clarification.  Looking at several cities, so collecting information from everyone.  Be vague on competitors within the same city. Hotels know each other and sometimes work together.

Competition

 Other hotels or cities being considered

Budget

 Sales person asked about budget or desired discount

 Budget for AV has not been established yet, just trying to get a general idea of costs.

18 | P a g e

C o n f i d e n t i a l , c a n n o t b e d i s t r i b u t e d t o a n y o n e o u t s i d e H o s p i t a l i t y S o f t n e t