Sales Shop Report Writing

SAMPLE HOTEL

Check Points Plus Sample Sales Quality Assurance Test Call

Prepared By Shop Details

Hilton St. Louis Airport

5/10/2012

Location Shopped:

Date of Shop:

Katie Kassel

Sales

Sales Person:

Shop Type:

Upscale

431

Hotel Type:

Property ID Code:

St. Louis, Mo

431_051012_mw

ADI:

Shop ID Code:

Hilton

Brand

Special Notation:

Sales Scenario

Market Segment: SMERF

Attendees: 50

Client Name: Ann Sagan

Flexibility: Client is Flexible

Organization Name: St. James United Methodist Church

Competition: Renaissance Airport; Marriott Airport

Function: Financial Retreat

Decision Date: Immediate

Function Space Needs: 10/5/12 dinner; 10/6/12 and 10/7/12 meeting from 8 AM - 12:00 PM

Overnight Needs: 25 rooms arriving on

10/5/12 and departing on 10/8/12

Capture Yes, effectively convinced the caller to book this or future business No, was not effective in gaining the caller’s confidence for this or future bookings Reachability Factor 100% Caller spoke to sales person on initial call 50% Receptionist took enough details to start inquiry 0% Receptionist took minimal information

Section

Possible Actual

%

Greeting

8

7

88%

Qualification of Needs

20

10

50%

Presentation

30

18

60%

Handling Objections

11

11

100%

Attempt to Close

25

23

92%

Professionalism

17

17

100%

0% Caller was transferred into voicemail

Total

111

86

77%

If message left, it was returned in 1 hours

50 Confidential. For use by Hospitality Softnet Staff only